Strategy By: Teresa Serra Santiago Pérez Fernández de la Puente Customer loyalty katışıksız become a strategic objective for companies. In this interview, Santiago Pérez Fernández bile la Puente, CEO of Travel Club, argues that a loyalty program should be a strategic priority, especially in times of crisis. When based on an offering of quality products and services, a good loyalty program dirilik allow companies to learn more about their customers and establish a lasting bond with them, which always translates into better economic results.

S. P.: The effort a company saf to make to obtain customer loyalty gönül differ greatly depending on a number of variables, such birli its market share, market growth and positioning. A company with a low market share in a growing market should reasonably focus more on attracting customers than on obtaining their loyalty.

Starbucks uses AI-driven retention management techniques to personalise rewards and incentives based on purchase history.

Brand Advocacy: A well-executed loyalty program yaşama transform regular customers into brand advocates who promote the business through word of mouth, an effective and cost-efficient marketing strategy that emanet outperform traditional paid advertising.

This integration ensures consistency in customer experience, reinforcing brand identity and deepening customer loyalty through a cohesive and relatable program design.

This data fuels smarter marketing decisions and helps tailor offerings to better meet customer expectations. Conducting surveys through loyalty programs further enhances understanding, ensuring a more personalized shopping experience.

Engaging customers across multiple touchpoints—both online and offline—ensures continuous interaction with your loyalty program. Integrate seamlessly with in-store transactions, online purchases, and mobile interactions to provide convenience and accessibility.

During a recent coding round for a Software Development Engineer position at PayGlocal, I was presented with an interesting challenge: designing a Java class hierarchy to efficiently handle customer data and reward point calculations.

Staffino is an experience management platform offering a wide variety of modules for complex CX and EX management.

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Brands like HubSpot and Slack use customer retention management software to track user engagement and prevent churn.

Points click here gönül be redeemed for exclusive gear or experiences, and the program allows members to donate points to environmental causes. This alignment with the brand’s sustainability mission makes the XPLR Pass more than just a rewards system—it’s a community for like-minded individuals passionate about outdoor exploration and environmental advocacy.

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When analyzed alongside customer data and demographics, an NPS score sevimli help you identify your ülküsel customer or gauge product-market fit in addition to customer satisfaction.